Private, Semi-Private
& Group Workshops
Marketing & Branding Yourself for Career Launch & Advancement
These customized, interactive workshops provide vital—yet seldom taught—career search insights. Participants will have taken actionable steps to execute their internship/job search process, build a professional network, and obtain sophisticated communication tactics and strategies necessary to create growth opportunities and receive offers!
Why not have a personalized career G.P.S?
Guided Professional Services
Become a competitive candidate in your educational and professional pursuits by understanding and leveraging your unique skills, creating relevant connections to build your professional network, and utilizing personal branding and marketing methods to communicate your experiences and capabilities with relevance, sophistication, and confidence—the trifecta of skills essential for generating growth opportunities and managing career pivots.
The result?
In each session, participants will take essential steps to start a successful job or internship search and learn how to thrive in their roles to ensure career advancement.
Marketing & Branding Yourself
for Internships and Entry-Level Jobs
Semi-Private Session Topics & Participant Outcomes
Are you looking for an internship or entry-level job?
Why not have a personalized career
Guided Professional Services
Session Topics & Participant Outcomes
Session 1 (2hr): Internships & Salaried Job Search: Develop a Competitive Resume
Topics Include:
- Self-Assessment: Identify relevant skills and provide examples to be regarded as a competitive applicant for internships or jobs
- The Search Process: Develop a structured personal search plan spreadsheet and networking strategy
- Resume Review and Development: Begin to create a competitive, relevant, and professional document by reviewing educational and job experiences
Session 2 (2hrs): Networking with Purpose: Develop a LinkedIn Prole and Professional Network
Topics Include:
- Create a professional and competitive LinkedIn prole
- Z.I.P Process: Zero in on people, jobs, and companies that align with individual skills and capabilities.
- Develop an individual networking plan to create, manage, and maintain a results-driven professional network
- Develop professional correspondence to request and host informational meetings to educate and keep applicants top-of-mind within organizations of interest so they will likely be asked to interview when positions open It’s not who you know but who knows you
Session 3 (2hr): Develop Competitive Cover Letters & Overview Application Process
Topics Include:
- Focus on specific opportunities of interest and learn how to leverage job descriptions to craft competitive cover letters
- Create meeting and interview objectives for quicker outcomes
- Develop strategic questions that showcase the client's knowledge and skills, allowing them to market themselves for opportunities of interest effectively
- Develop follow-up correspondence for meetings and interviews to maintain a strong impression and showcase one’s potential capabilities
- Development of a Personal Elevator Pitch
Session 4 (2hrs): Networking with Purpose: Develop a LinkedIn Prole and Professional Network
Topics Include:
- Strategic interview tactics and strategies for becoming a competitive candidate
- How to get internal referrals
- Review and practice interview questions
- Create impressive soft interview questions to showcase intellect and potential
- What salary to expect: What’s your market value?
- What to do when offered a job
- What to do when offered a job
- Can you negotiate? And if so…how?
s2l’s Concierge Career Guided Professional Services
Rates, Deliverables & Details
- Personalized guidance, supporting each client’s immediate unique career goal: Internship or Entry-level job
- Individual action item list following each meeting with immediate next steps
- Concierge service for correspondence between sessions through text or email to address questions about the TODO list and support client progress as schedules permit
- Create relevant, business-savvy materials to convey the value of individual achievements, experiences,
capabilities, and potential - Access to 14k school2life professional network
- Gain first-hand experience to understand the tactical and strategic steps necessary to navigate a successful
search, thereby minimizing the stress and anxiety that may arise when launching future endeavors, job
searches, or pivots - And so much more (see school2life.com for HAPPY STUDENT testimonials.
- Workshops Series Sessions 1-4 (8hrs): $2000 per Student (4 ppl per session- min 2)
O Includes individual actionable TO DO list and between-session phone assistance - Individual Workshop Sessions (2hrs): $550
O Include individual TODO lists and follow-up call - Private Consult with S. Newman: $300 hr
O Included post-session TODO list and between-session last min access and support, necessary as interviews
and job offers are occurring, timely response and peroration is critical - Session dates are to be determined based on attendees. S2L will make every effort to accommodate each
attendee’s scheduling needs.
Happy school2life Students
I have been working with Susan for the past few months to help me secure a job. I cannot emphasize enough how much she has helped me through the challenging process of job hunting. Susan is one of the kindest and most patient individuals I have ever met. She motivates me like no one else and goes above and beyond to ensure my success. Without her, I would not have landed my latest internship, which I am fortunate to be designing for today. Thank you so much, Susan!
Susan changed my life with her Marketing and Branding Yourself class at Columbia College Chicago. Not only did her career advice help boost my confidence, but she helped me land my first paid internship after graduation at Leo Burnett. I truly could not have done this without her incredible school2life resources and constant encouragement. Thank you, Susan!
So much appreciation for Susan! I’ve had a truly transformative experience being a student in her Marketing and Branding Yourself class at Columbia College Chicago. Susan helps students realize their potential and how to properly advocate for themselves. I’ve been able to apply what I learned in class to every aspect of communication in my life. Thank you, Susan, for all of the support you give your students and for helping us realize our strengths. The lessons have been invaluable.
Susan is by far a stand out professor at Columbia College Chicago. Not only is her energy contagious, but she truly cares about each student and their future. As someone more introverted, it can be very hard for me to feel properly prepared for the real job world where I have to rep myself. But after Marketing and Branding Yourself, I definitely noticed my confidence grow. I'm proud of how my resume looks, and I feel interview-ready for when the time comes. I'm so grateful to have met and worked with Susan!
Susan goes over and beyond to prepare her students with the best work force documents and portfolios. She really takes the time to make sure you feel confident in your final results. I highly recommend anyone take her Marketing and branding yourself class.
Absolutely love Susan! Her marketing and branding yourself class really gave me the kick in the butt I needed and the resources to update my professional persona and help prepare me to transition from college to the workforce! Truly forever thankful for her dedication and guidance. She really has a unique talent in helping bringing out the best in people and helping them reach their goals. Probably the most inspiring professor I had in all of College!
Susan is the most incredible human ever! Susan helped me find my confidence,branding and patience during my last semester at Columbia College Chicago. With Susan’s course philosophy, preaching and guidance, she really prepared me for the real world. I definitely was very stressed throughout the job process search but Susan eased that hardship. She taught me to advocate and sell myself out to be quality! Susan’s course was a game changer and I’m so grateful for the class that I took with her! She a great resource, communicator and educator. Susan is the reason I got my first big girl job straight out from college! She’s the best and I highly suggest going to Susan.
Susan helped me figure out what I wanted to do after college, and pushed me to get there. She was realistic and honest, which is really important especially as a student looking for guidance in the real world. I got priceless connections in class through her and through my classmates in her class. Her course was truly life changing, and I am grateful I took it as a sophomore as it gave me more direction for the following semesters at Columbia College. She's an incredible resource and an amazing professor!
Susan has been a driving force in my career since my class with her in college and has been consistently available as a resource since graduation. She is an expert motivator and communicator. I've endured some of my most troubling career situations with advice from her and come out on top every time!
Susan is an excellent communicator and motivator. Her Marketing & Branding course at Columbia caters to a range of skill levels on a personal level. I welcome the opportunity to collaborate with her anytime!
Susan is an excellent educator. She has valuable industry knowledge to share and knows exactly what the employers are looking for and how to market yourself to them effectively. I took her 'Marketing Yourself' class at Columbia and walked out of every session with a new set of skills and/or invaluable industry knowledge.
Susan is the reason I went into my first interview confidentially (and got the job). There were multiple times when the hiring manager complimented things that Susan had taught me i.e. interview mannerism, how to present your portfolio/work effectively etc.
Thank you so much, Susan. Wish you all the success in the world.
