Don't just get a job.
Get a life.

Big brands hire agencies to find their voice. school2life takes the same approach, helping you find and market yours. School taught you to do the work, never to communicate its value. That skill is Professional Fluency, and it is how students, graduates, and professionals at every stage launch, advance, and pivot.

The difference between overlooked and hired is Professional Fluency.
The school2life trifecta

Sophistication. Relevance. Confidence.

98.7%

Clients report increased confidence and readiness

Recent Grads land at

Leo Burnett, PepsiCo, Nike, BCG, and more

Talent gets you noticed.
Professional Fluency gets you hired.

A FREE 20-minute intro call. You leave with a few immediate, actionable tips and strategies, whether or not we work together. No pressure.

Students and grads

Parents

“The roadmap was challenging, focused, and intentional. What followed was a more productive job search.”

-Parent of recent University of Michigan

Career changers and pros

Our students are in good company

Through 1:1 career strategy, the course, and our executive speaker series, students gain access to leaders and go on to build careers at companies across advertising, media, tech, and beyond.

Start free: See if you'd hire you.
Then build the Career Capital that sets you apart.

Start here

Fix your "tell me about yourself"

Most people answer with their life story or their job title. Neither lands. Use this instead: present, then past, then future.

Today I do X. Before that, I gained experience in Y, where I learned Z. Now I’m looking to apply those strengths in a role like this.

That is one move from the full s2l Professional Fluency framework. Practice questions like this and get your hireability score on Would U Hire U, or book a free intro call for the rest.

Start here

Would U Hire U?

Answer real interview questions and get your Professional Fluency score in minutes. Your first Marketing Yourself review, and an honest mirror. Built with input from HR at Sony, Nike, and Leo Burnett.

Career Capital

Your Career Capital

powered by school2life Gallery

Build the evidence that compounds. Every win, in and out of the classroom, becomes proof. Students gain confidence, parents gain opportunity, employers finally see capability. $20 a year.

Your Career Deserves a Strategy.

Top athletes don’t compete alone. They have coaches and agents helping them prepare, adjust, and make the right moves all season. At the biggest pivots in your career, having a career strategist in your corner isn’t about needing help. It’s about making better decisions when the stakes are highest.

Three steps to launch with school2life

No pressure and no cost to start. We only move forward if it is the right fit.

Research school2life

Explore the programs, approach, and outcomes to make sure our programming aligns with where you are and where you want to go.

Book your free intro call

A no cost conversation to map where you are, where you want to be, and the right path to get there.

Launch with school2life

Start your program with a clear plan, a proven framework, and someone in your corner who has done this thousands of times.

Happy students, launched with sophistication, relevance, and confidence

No pressure and no cost to start. We only move forward if it is the right fit.

“Susan changed my life. Her advice boosted my confidence and helped me land my first paid internship after graduation at Leo Burnett. I could not have done this without her.”

Madison Apton

Copywriter, formerly Leo Burnett

“Susan helps students realize their potential and how to properly advocate for themselves. I apply what I learned to every aspect of communication in my life. The lessons have been invaluable.”

Ivonne Malagon

Social Strategy, Dentsu Creative

“Susan is the most incredible human ever. She prepared me for the real world and taught me to advocate for myself. She is the reason I got my first big job straight out of college.”

Mylinh Truong

Integration Support Specialist, NIQ Brandbank

Good to know

What happens on the free intro call?

A relaxed conversation about your goals and what is getting in the way. You leave with at least one clear next step, whether or not you decide to work together.

Yes. school2life partners with corporate, higher education, and nonprofit teams on internal mobility and workforce readiness through pilots, cohorts, retainers, and train the trainer licensing. Request a talent strategy consultation and we will scope it to your goals.

Take the free Would U Hire U (WUHU) quiz to practice interviewing, use the self guided course to build your materials, or book a free intro call and we will recommend the right fit.

Susan sat on both sides of the hiring table, from national brand accounts at Leo Burnett and Omnicom to guiding thousands of careers. school2life teaches Professional Fluency, the marketing discipline great brands use, applied to you.

In The Press

In The Press

Platform help students leverage for advancement.

Highland Park Native Susan Newman’s unique school2life Gallery creates a marketing tool through storytelling for students and job seekers
Platform help students leverage for advancement.
Highland Park Native Susan Newman’s unique school2life Gallery creates a marketing tool through storytelling for students and job seekers