- For individuals
Put your best work forward.
You are talented. You were just never taught to market it. Start free, go self guided, or work 1:1, and choose the level of support that fits where you are. At the top level, that means a career strategist in your corner, working with you in real time to launch, advance, or pivot with clarity and confidence.
Too humble to talk about your wins
to
Confidently advocating for yourself
A pile of scattered experiences
to
One clear brand story
Applying into the void
to
A targeted, strategic search
Dreading the interview
to
Walking in ready
- Our proven process
Marketing and Branding Yourself, in 10 proven stages.
One proven system, three ways to get it: self-guided, in a group, or 1:1 with Susan Newman. Ten stages plus the foundations, refined since 2009.
Organize Your Search
Set up your WIP spreadsheet, your Job Search GPS, so nothing slips through the cracks.
Self-Assessment
Prioritize your skills and explore your interests and hobbies.
Job Assessment
Identify realistic companies and jobs to pursue.
Define Your Brand Story
Resume styles, preparation tips, outline development, and structure.
Marketing Yourself
Cover letter format, tactics, and strategies, plus 10 steps to a stellar LinkedIn profile.
Organize Your Building Your Brand Community
Networking: your elevator pitch, introduction requests, and informational interviews, the best strategy of all.
Research to Find Open Positions
Uncover real openings, including the hidden job market.
Apply, Apply, Apply
Execute your applications with momentum and follow through.
Interview Process and Types of Interviews
Interview types, questions, answer strategies, and realistic salary expectations.
Your Last Impression
Tactics and strategies for creating impactful, memorable correspondence.
Self-Guided Course Overview.
20+ short, focused videos and worksheets, watch each in minutes, not hours. Bonus deep-dives on LinkedIn, your elevator pitch, networking, and salary negotiation are built in.
- Self-guided, at your own pace
Become the obvious choice.
Execute your job search and upskill your Professional Fluency, tactics and strategies, at your own pace.
- Personal brand clarity
- Strategic career storytelling
- Resume, cover letter, LinkedIn
- Interview and advancement strategy
- Networking that works
- Long term brand growth
What's included:
A full year of access to the complete Marketing and Branding Yourself library and worksheets, yours to revisit anytime.
This is not a one-time fix. It is a system you keep.
People return to the same framework at every pivot. One student took the class in 2011 and still uses it today, now running her own agency. Bespoke guidance, consistent advancement, across the whole arc of your career.
1:1 Strategic Career Coaching.
Professional Fluency integrated into every part of your search, so you communicate with sophistication, relevance, and confidence. A career strategist working with you play-by-play, in real time. The polished resume and LinkedIn come out of that work. The strategy behind them is what gets you hired. Every session ends with clear next steps and a personalized to-do list, so you always know your next move, all the way until the job is landed.
The outcome: the offer. Here's everything you walk away with to land it.
Every piece below is built with your strategist and aimed at one result, the job. Not documents for their own sake, the toolkit that gets you hired.
- A polished, positioned resume and cover letter
- Your elevator pitch and positioning statement
- Your WIP tracker, your job-search GPS
- A realistic target list of companies and roles
- Leverage of your campus resources: career center, recruiting events, industry panels, and alumni
- A search-optimized LinkedIn profile
- A complete networking correspondence toolkit
- Informational-interview and outreach strategy
- Salary-negotiation language and strategy
- A living search plan with weekly action steps
Choose your level of support.
Start free with the tools above, then go as deep as you want. Every paid path uses the same proven framework.
Self-Guided Course
- Complete Marketing and Branding Yourself curriculum.
- Do it yourself. Less than one college credit hour.
- 20+ short, focused videos and worksheets
- The complete Marketing and Branding Yourself framework
- A full year of access, yours to revisit anytime
- The proven system that has launched thousands of careers since 2009
- Build your resume, cover letter, and LinkedIn
- Networking, elevator pitch, and interview prep
- Priority access to 1:1 strategy sessions
1:1 Strategic Career Coaching
- Professional Fluency, integrated into your whole search.
- Month to month, cancel anytime. We only continue if it's working. Start with a free call.
- A dedicated strategist in your corner, play-by-play
- Weekly 1:1 strategy sessions
- Ongoing correspondence between sessions
- Real-time strategic adjustments, tailored to you
- Leverage your campus resources: career center, recruiting events, industry panels, and alumni
- Access to Susan's professional network
- A living action plan and weekly accountability
- The self-guided course included, a $500 value
Self-Guided + Group Cohort
- The curriculum, run together with built-in accountability.
- Used by sororities, fraternities, athletic teams, and private groups of friends. Inquire for group pricing.
- Everyone gets the self-guided course
- Live group sessions with Susan Newman
- Built-in accountability and momentum
- For groups of any size, from a few friends to 50-plus
- A shared timeline, so everyone finishes together
- Everyone leaves with their own resume, LinkedIn, and plan
- Group pricing that scales to your size
Not sure where to start?
Everyone starts at a different place, a student exploring, a graduate job-hunting, a professional ready to advance or pivot, or a parent supporting a student. Book a free intro call and we will map the personalized path that fits, whether that is the self-guided course or 1:1 career strategy. No pressure, just a plan.
Works across every major, from engineering to the arts. A small investment next to tuition, aimed at the outcome that pays for all of it: the job.