- About school2life
Agencies market brands. We help you market you.
school2life is a career success agency. Just as professional agencies help brands find their voice, we help people communicate theirs. We teach the practical, relevant communication skills people need to have the professional conversations that generate opportunities and take on life’s pivots.
We use the same tactics and strategies the big agencies use to market your favorite products, and we apply them to you. Our mission is to help people communicate their unique successes, strengths, and distinctions with sophistication, relevance, and confidence, the trifecta of skills to thrive in education and industry.
We know people are more than test grades, essays, and GPAs. They are the sum of all their experiences, in and out of the classroom. So we take a holistic approach and teach the gateway skills seldom taught in school, so anyone can put their best work forward.
Don't just get a job. Get a life.
Susan Newman
- Founder and Executive Director
Susan has built her career on both sides of the hiring table, and that shapes everything about how she works with clients. As Executive Director of school2life and an adjunct at Columbia College Chicago, she has guided thousands of students, graduates, and professionals into the roles they want.
She also advises corporate, higher education, and nonprofit organizations on talent strategy, workforce readiness, and internal mobility aligned with Professional Fluency. Before school2life, she managed national campaigns and multimillion dollar accounts at Leo Burnett and Omnicom Group for brands including Diageo.
Her Marketing and Branding Yourself framework, refined across thousands of client engagements and now integrated with AI-enabled tools, is the backbone of school2life